The campaign is intended to encourage the restaurant industry to serve free tap water to customers.
“We wanted to create a brand that residents could identify with: modern, urban and authentic. That is how the idea of ‘Kranówka Poznańska’ was born. The slogan does not promote a product invented for the purposes of the campaign. It promotes something that has been a source of pride for Aquanet and Poznań for years: great tap water,” said Katarzyna Bogucka, head of Aquanet's Communications Department.
Participating restaurants will receive small campaign-branded items, including napkins and carafes.
Restaurants serving free tap water will also be marked on a map available at kranowkapoznanska.pl.
According to the current Polish law, restaurants are not required to provide free tap water and can include it on the bill or decline to serve it.
(sp)
Source: TVP.pl