The findings of the world’s most comprehensive research study on perceptions of nation brands for this year were presented last week in London by Brand Finance.
“In the Generosity category, Poland rose by 62 positions compared to last year, to 29th place. In Tolerance, the rise was by 60 positions to 24th, which is very high,” said Konrad Jagodzinski of Brand Finance.
“Apparently, the message that Poland is helping Ukraine and its refugees has broken through to the media worldwide,” he added.
Radio Poland's Michał Owczarek has the story.
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