Real incomes have been growing since August 2023, while 2024 will see an increase in the minimum wage, a pay rise for public-sector employees, including teachers, and an increase in the family allowance, analysts polled by the Parkiet website noted.
"Coupled with falling inflation, this will give shoppers more money to spend," says Sylwia Jaśkiewicz from stockbrokers BOŚ.
A rise in fashion purchases will likely boost the sales of Polish firms such as the LPP group, according to analysts.
LPP owns brands such as Reserved, Cropp and Mohito, the Reuters news agency noted.
Photo: https://upload.wikimedia.org/wikipedia/commons/d/da/Cropp_in_Tripla.jpg
CCC, one of Europe's biggest footwear companies, is also likely to improve its results in 2024, according to industry experts.
CCC owns 90 e-commerce platforms and 950 stores in Poland and 27 other countries under the CCC, eobuwie.pl, Modivo and DeeZee brands.
Another Polish company tipped for expansion is Wittchen, which operates a chain of leather stores, analysts said.
(pm)
Source: Parkiet, Reuters, CCC