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InPost CEO cuts ties with Facebook. Is Poland taking on Big Tech?

09.08.2024 17:30
In the dispute between Rafał Brzoska, head of the Polish logistics firm InPost, and Mark Zuckerberg, the Polish entrepreneur emerges victorious. Brzoska has succeeded in forcing Meta to stop airing false ads on social media that exploit the personal data of journalist Omena Mensah, who is also his partner.
Rafał Brzoska
Rafał BrzoskaMateriały prasowe

The President of the Polish Personal Data Protection Office (UODO), Mirosław Wróblewski, has ordered Meta Platforms Ireland Limited to suspend the display of false ads using the journalist's real data and image on Facebook and Instagram in Poland for three months, according to an official statement.

"The decision in this case, related to Ms. Omena Mensah's complaint, was made by Mirosław Wróblewski, the UODO President, based on Article 60(1) of the GDPR and Articles 70(1) and 70(2) of the Personal Data Protection Act," explains UODO.

Poland blocks false ads targeting journalist on Meta

This action comes after false information, including ads with her image and personal data, appeared on Facebook, misleading users with claims such as her death or abuse by her husband. Omena Mensah has discovered 263 ads, which are still being updated, negatively impacting her safety, privacy, and emotional well-being of her loved ones.

Mirosław Wróblewski decided to use a temporary measure to protect her rights, notifying relevant supervisory bodies and the European Data Protection Board. The journalist's complaint is being reviewed by the Irish supervisory authority, as Meta Platforms Ireland Limited is headquartered there.

What does Meta say? 'We are reviewing the UODO decision,' a company spokesperson told the Polish state news agency PAP, according to infor.pl.

Source: UODO

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