According to Amazon.pl, the Polskie Marki marketplace was created to enhance the visibility of products from local entrepreneurs and support their growth in e-commerce.
The platform features over a thousand Polish brands across various industries, including home goods, cosmetics, clothing, and children's products.
Polskie Marki is part of a larger Amazon initiative that promotes local products in different countries, and its unique design reflects Polish culture.
By supporting Polish small and medium-sized enterprises (SMEs), Amazon aims to break down stereotypes about e-commerce, providing comprehensive logistical support and access to international markets.
In 2023, Amazon sold over 30 million products from Polish entrepreneurs, highlighting the increasing popularity of Polish brands on the platform.
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