English Section

Lidl threatens to stop ads on TV Republika over WOŚP dispute

29.01.2025 13:22
Lidl Poland, a leading global supermarket chain, threatened to stop airing ads on the far-right TV Republika unless an agreement is reached with the Great Orchestra of Christmas Charity (WOŚP).
Jerzy Owsiak, CEO of the Great Orchestra of Christmas Charity Foundation, during a press conference at the National Stadium in Warsaw on January 27, 2025, summarizing the 33rd WOŚP Final, with funds raised for pediatric hematology and oncology.
Jerzy Owsiak, CEO of the Great Orchestra of Christmas Charity Foundation, during a press conference at the National Stadium in Warsaw on January 27, 2025, summarizing the 33rd WOŚP Final, with funds raised for pediatric hematology and oncology.Photo: PAP/Radek Pietruszka

Jerzy Owsiak, the president of WOŚP (one of Poland's largest non-governmental organizations, known for its annual fundraising campaigns), stated during a press conference about the 33rd final of the event that companies supporting the charity cannot advertise on TV Republika.

He accuses the channel of spreading hate against the organization, which raises funds each year to support healthcare services in Poland.

Owsiak criticizes TV Republika’s negative coverage of WOŚP

The head of WOŚP believes that the values of his charity and the views of TV Republika cannot align.

The network, which supports the right-wing opposition party Law and Justice (PiS) and has been critical of the charity, was the center of a campaign called "I Don’t Give to Owsiak, I Support Republika."

Recently, threats were posted on social media, including messages like "Die, man," accusing Owsiak of financial misconduct. The perpetrators claimed their actions were fueled by emotions stirred up by the channel.

Lidl responds to dispute between WOŚP and TV Republika

In response, Lidl emphasized its neutrality and desire to reach a broad customer base, which is why it advertises on different networks.

The company’s spokesperson, Aleksandra Robaszkiewicz, stated that Lidl builds its operations on universal values like respect, empathy, and sensitivity to others, regardless of political views, gender, nationality, or religion.

Lidl has ads booked on TV Republika until March 2025, but if no agreement is reached, the company plans to end its cooperation.

Hate in numbers: right-wing media's attack on WOŚP reaches 13 million

A report from the Institute of Media Monitoring shows that in January 2025, coverage of the charity on TV Republika and another right-wing channel, wPolsce24, was largely negative, focusing on attacking the foundation and questioning its transparency.

These broadcasts reached 13 million viewers in Poland, with an estimated advertising value of over 3.82 million PLN (about 0.91 million EUR or 0.94 million USD).

Source: IAR/PAP

(m p)

Read more about this subject: