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A Letter from Poland - Społem / Together

25.10.2023 23:05
This week's Letter looks at a famous chain of grocery stores: Społem ("Together"). Although it has been around for a century and a half, it has not kept up with the market - why?
Audio
  • Everyone in Poland knows the name - a marketing achievement in itself. But the store "Społem" (lit. "Together") has fallen on hard times.
High quality - low prices - interwar Społem flier.
"High quality - low prices" - interwar Społem flier. National Library: public domain

Presented by Patrick Trompiz.