The filmmaker rejected what he called an "immoral and socially harmful" proposal and urged Poland’s creative industry to refuse involvement in political smear campaigns, the wirtualnemedia.pl news outlet reported.
It said Marcin Rossa, the founder of the Creait.me production house, revealed that Szymon Hołownia’s election team approached him to create an AI-generated "hate video" mocking one of Hołownia’s opponents.
The video was to focus on the opponent’s unusual facial expression during a recent debate, according to wirtualnemedia.pl.
When asked for comment, Hołownia’s press office denied that the video was intended to promote hate.
However, they confirmed that the campaign had explored producing an AI-generated political video and was considering financial options in the market.
The discussions, they added, were in the early stages, and the decision was ultimately made to halt the project.
Polish creative takes a stand against political hate
Rossa, who is Creative Director, AI Design & Motion Creator, and Generative AI Consultant at Creait.me, shared what he said were details of the matter in a video posted on LinkedIn.
He wrote that, in the past, he had worked on campaigns aimed at combating hate speech and argued that, in Polish public discourse, there is too much tolerance for legally allowed hate, often endorsed by mainstream media.
"I have six children, and I dream of a Poland where they can feel emotionally safe--a country where politicians respect one another despite having different views," Rossa said. "Because if hatred is allowed from the top, children will learn it and accept hate as the norm."
He cautioned that such an environment contributes to online violence, rising rates of depression, suicides, and other tragedies increasingly affecting young people in schools.
Rossa also pointed out that this toxic cycle is perpetuated by politicians and their campaign teams.
"They literally have blood on their hands," he said, stressing that he felt compelled to speak out.
What saddened Rossa most was the response from Hołownia’s campaign manager, who appeared unmoved by his objections and insisted on pursuing the direction suggested by other creators who were willing to produce hateful content funded by campaign money.
As a result, Rossa appealed to professionals in Poland's AI-driven creative industry to reject commissions for hate content from political figures. In exchange, he invited them to contact him directly for other, more meaningful projects.
"I’ll offer you better-paid work," Rossa assured, emphasizing that he stands against hate. "This is how, as a regular citizen, I can challenge a system that promotes discrimination."
"Let’s show politicians that there’s another way," he concluded.
Photo: PAP/Tomasz Gzell
Szymon Hołownia, who is running for president of Poland, previously worked as a journalist, contributing columns on religion and the Catholic Church to the Polish edition of Newsweek. He also rose to national prominence as the host of the Polish edition of Got Talent before becoming Speaker of the Sejm, the lower house of Poland’s Parliament.
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Source: wirtualnemedia.pl/LinkedIn/marcin-rossa