IMM said publications about Sikorski reached a combined 213 million potential contacts between Jan. 1 and March 22.
Germany ranked next with 21 million, which the institute said reflected the minister’s activity on historical policy issues and pressure to increase military support for Ukraine.
India came fourth with 13.4 million potential contacts. IMM said that was driven by broad coverage of a clash between “two different security doctrines” during Sikorski’s visit to New Delhi.
In Ukraine, Sikorski is portrayed as a regional political leader who clearly identifies “who is the enemy and who is the victim of the war”.
“Ukrainian media are building the image of Radoslaw Sikorski as an effective negotiator and strategist who can exert real pressure on global players such as SpaceX”, said Tomasz Lubieniecki, head of IMM’s media reports division.
Russian outlets, by contrast, use what IMM described as “aggression through quotation”, a technique meant to preserve apparent distance while undermining the minister’s image.
“Russian portals consistently repeated the thesis that the Polish foreign ministry’s initiatives are merely ‘fiction’, which in reality does not limit the Russian army’s capabilities”, Lubieniecki said.
Anna Nalewajk-Duma, managing partner at Clear Communication Group, said Sikorski had become “one of the strongest Polish political export products”, with a fully formed personal brand on a global scale.
“Thanks to his Oxford education and fluency in English, he is perceived by Western elites as a natural part of their world”, she said.
(jh)
Source: WP