Part of the American pop star's The Eras Tour, the three days of gigs are anticipated to draw thousands of visitors not only from Poland but also from abroad, filling hotels and boosting local businesses.
Hotels and dining establishments are predicted to be the primary beneficiaries, with occupancy rates soaring, according to Marek Traczyk of the Warsaw Chamber of Commerce.
The booking.com website has reported that accommodations near the Polish capital's National Stadium, where Swift is set to perform, are nearly sold out, and over 80 percent of Warsaw's lodging options are already booked for the concert dates.
'Swiftonomics'
The economic impact, termed "Swiftonomics," refers to the financial ripple effects associated with Swift's performances, echoing similar boosts noted during her tours in other cities.
For instance, British media reported that eight concerts in London could inject 1 billion pounds into the UK's economy, highlighting the global drawing power of events featuring major international musicians.
Besides accommodations, retail and restaurant sectors are also set to profit from the influx of tourists.
Andrzej Tucholski, a business psychologist, said that creative tie-ins with Swift's music could encourage concertgoers to spend more in local eateries.
Jacek Czauderna, head of the Polish Chamber of Gastronomy, expects that the demand will allow restaurants to increase prices by about 10 percent during the concert period.
Meanwhile, Traczyk emphasized the broader implications for Warsaw, pointing out that Poland hosts significantly fewer events compared to other European countries during the peak tourist season, suggesting an opportunity for growth in tourism-related revenues through more frequent and high-profile events.
Swift's concerts are not just a boon for major service sectors. They also promise wider economic benefits as tourists seek out local attractions and experiences across the city, contributing to various business sectors from cafes to museums.
(rt/gs)
Source: PAP
