Fashion leads the charge
Polish fashion brands have been at the forefront of this regional expansion, with LPP Group—home to popular labels like Reserved, Sinsay, Mohito, House, and Cropp—emerging as a key player in the European apparel industry.
"LPP's strong regional position has solidified its role as a major European fashion player," the report noted. Other notable contributors include HalfPrice and sportswear brand 4F, which now operate dozens of stores outside Poland.
Footwear and leather goods make strides
Poland's footwear and leather goods sector has also seen robust growth, led by brands like CCC and eobuwie.pl, which belong to the same group. Luxury leather goods companies Wittchen and Wojas are also gaining traction across the region.
In September, Polish leather brand Ochnik debuted its first store in Slovakia, signaling ongoing efforts by Polish companies to increase accessibility in CEE markets.
Diversified growth across sectors
Polish brands are expanding beyond fashion and footwear, with notable entries in food retail, children's products, and cosmetics, led by companies like Inglot and Ziaja.
The report highlights a growing trend of Polish firms targeting other, niche European markets with long-term potential. This diversification includes fitness and wellness sectors, exemplified by Benefit Systems. The company, which operates the MultiSport program, has expanded aggressively in the region, recently acquiring fitness clubs in Bulgaria.
(jh)
Source: PAP