Entitled "Poland: More Than You Expected," the campaign showcases the country's diversity and wealth of opportunities, according to the organisers.
Commissioned by the Polish Tourism Organisation (POT) and the Ministry of Sport and Tourism, the campaign features star cyclist Katarzyna Niewiadoma, winner of the women's Tour de France, and NBA basketball player Jeremy Sochan.
Both internationally recognised, they encourage Europeans to explore Poland’s unique offerings.
Targeting audiences in 11 European countries, the campaign includes a 30-second TV commercial, online promotion and social media efforts.
The main goal is to highlight Poland's natural beauty, rich cuisine, vibrant cities and cultural heritage, the organisers say.
Produced by the MullenLowe Warsaw and Mediahub agencies, the campaign spans Britain, France, Germany, Italy, Spain, the Netherlands, Belgium, the Czech Republic, Austria, Sweden and Hungary.
(gs)
Source: probasket.pl, jeremy-sochan.com