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Polish airline LOT introduces new uniforms inspired by national art

06.08.2024 11:30
Polish airline LOT has unveiled new crew and ground staff uniforms inspired by the Young Poland art movement, declaring its commitment to promoting national heritage and culture.
Zinnias, a 1911 oil on canvas by Polish painter Józef Mehoffer (18691946); housed at the National Museum in Warsaw.
"Zinnias," a 1911 oil on canvas by Polish painter Józef Mehoffer (1869–1946); housed at the National Museum in Warsaw.Image: Public domain, via Wikimedia Commons

The uniform additions were created in collaboration with the Polish fashion brand Lancerto, known for its attention to traditional Polish design and tailoring.

"Lancerto is a Polish fashion brand, and we are particularly proud to have had the opportunity to design and deliver a collection of accessories for the crew and ground staff of LOT Polish Airlines," said Michał Grochala, brand manager at Lancerto.

He added: "Each year in our brick-and-mortar stores and online shop, we offer several hundred designs of clothing and accessories for both women and men. However, the collaboration project with LOT Polish Airlines is special, as we proposed a unique design dedicated solely to our partner."

Grochala also said that "it is a great honor to accompany the crews in their daily work across several continents, thereby fulfilling the role of promoting Polish design, style and quality."

The main motif of these new accessories is the mallow flower, symbolizing elegance and Polish identity, according to LOT.

Mallow, reminiscent of a sunny, summer afternoon in the countryside, features prominently in the scarves and pocket squares of LOT’s new uniform line.

This flower has been a staple in many artistic works, often serving as an allegory or main subject. Now, it adorns the uniforms, inspired by Young Poland artists such as Stanisław WyspiańskiOlga Boznańska and Józef Mehoffer.

For male staff, the pocket squares complement ties that are colored in navy and red, maintaining the elegance and coordinated style, the airline said.

Importantly, it added, the crane, a symbol of happiness and longevity and a longstanding emblem of LOT since its inception 95 years ago, subtly graces these accessories, designed by Tadeusz Lucjan Gronowski.

Female flight attendants will wear white scarves with red mallows and navy trim, while chief attendants will sport a version with a navy background, red flowers, and red trim.

Ground staff will don similar designs in white with red flowers and edges.

Men's ties feature a print of small red cranes on LOT navy, and ground staff ties display a single crane symbol.

Executives say this initiative is part of a broader effort by the national airline to partner with local enterprises and cultural institutions.

The Young Poland art movement of the late-19th and early-20th centuries, characterized by its embrace of romanticism and symbolism, sought to express the emotional and spiritual depth of the human experience, reflecting the cultural and national identity of Poland during a period of political strife.

(rt/gs)

Source: pap-mediaroom.pl