Launched under the patronage of Poland’s rotating EU presidency, the initiative seeks to strengthen Poland’s image as an innovative, dynamic, and modern country that significantly contributes to the European Union's development.
A key element of the campaign is a promotional video showcasing contemporary Polish achievements and inventions, available in both Polish and English.
"The sad thing is that every fourth Pole cannot name a single Polish campaign or brand they are proud of. Knowing this, we decided to launch a major educational initiative as well," said Olga Kozierowska, the campaign's initiator and a member of the NGP Council for Poland's Presidency of the EU Council, in an interview with Danuta Isler.
As of Monday's official launch, 31 companies had joined the initiative, including well-known names such as Pesa, a leading train manufacturer, and Blik, a popular payment system. The campaign is set to launch in Brussels next Wednesday.
Radio Poland's Danuta Isler covered the event - click the player icon above to listen to her full report.
(d i/ m p)