BALANCE EXPO as (expensive) promotion tool
A panel at PAIH Business Forum in Warsaw recently debated the role of EXPO events as promotional tools. Poland spent about PLN100 mln to showcase its best in Dubai and, according to the Commissioner General of the Polish Pavilion, Adrian Malinowski, it was worth every penny.
Adrian Malinowski, Commissioner General of Poland's Pavilion at EXPO 2020 in DubaiPhoto: Radio Poland
BALANCE is presented by Danuta Isler