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Who will take over TVN? Major offers on the table for Polish media giant

31.01.2025 18:18
Warner Bros. Discovery, which owns the Polish TV station TVN, is reportedly considering at least three offers from companies interested in acquiring the media group.
TVN Warner Bros Discovery
TVN Warner Bros DiscoveryPress kit

Bloomberg reported that one of the potential buyers is Michał Sołowow, a Polish billionaire and entrepreneur primarily active in the industrial, investment, and chemical sectors.

According to Reuters, the sale process of TVN is supported by JPMorgan, and the group could be valued at over 1 billion EUR (4.17 billion PLN or 1.04 billion USD).

Among the potential buyers is Wirtualna Polska Group (WP Holding), which is collaborating with Rafał Brzoska, the owner of InPost, a Polish logistics company known for its parcel lockers and delivery services. Also interested in the transaction is the Italian media empire Media For Europe-Mediaset, owned by the family of the late former Italian Prime Minister Silvio Berlusconi, who passed away in 2023.

The Media For Europe-Mediaset group has made an initial offer to acquire part of TVN, focusing on its terrestrial TV channels, such as TVN, TTV, and TVN7.

As reported by WirtualneMedia.pl, Media For Europe is interested only in acquiring a portion of the broadcaster's stations, specifically TVN, TTV, and TVN7, which broadcast via terrestrial TV and generate an annual EBITDA profit of 500 million PLN (118.64 million EUR or 123.37 million USD).

According to the Financial Times, Warner Bros. Discovery is considering the sale of TVN or the division of its assets, despite operational challenges associated with such a split.

Prime Minister Donald Tusk announced that TVN and Polsat have been added to the list of strategic companies, protected from foreign takeovers. This decision was made on December 11, 2024, in response to concerns over the potential influence of external forces, such as Russia, on the Polish media market, as reported by the Associated Press (AP).

Source: Reuters/Bloomberg/Wirtualnemedia.pl/AP/X/@PremierRP/@markets

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